A launch to be organised!
Located in Vevey, this globally unique site is devoted to Charlie Chaplin, an emblematic figure of the 20th century, and to his work. More than 3000 m² of areas for discoveries, experiences and emotions summoning up a near-magical symbiosis between the worlds of cinema and multimedia.
Appointed by Grévin SA, a subsidiary of museum operator Grévin International, Go2Play produced a positioning and pricing strategy study, including the introduction of sales and marketing initiatives, as well as support for senior management in preparations for the operation and launch of the museum. Go2Play is also responsible for the coordination and oversight of relations with tourism and media partners, as well as lending support in the recruitment and training of marketing and operations teams.
Photo: Chaplin’s World™ © Bubbles Incorporated