Migros Avry Center , the current site occupied by shopping center will become a new shopping, culture, leisure and meeting place. This redeployment will bring the shopping center into a new dimension with new commercial areas, a new public square connected to the village with an improved transport network. The MIGROS NEUCHATEL-FRIBOURG corporate give Go2Play mission on a first study with an analysis of trends, establishment for an attractive concept including scenographic, leisure pre-program …
For this Study, Go2Play developed following themes:
- Inventory, study of the context
- Study of the site’s demographic and tourist markets
- Retailtainment and market trends
- Establishing “personas” with experience of visiting the center
- Establishment of attractive concept: vision, missions, formulation a specific visit experience
- Scenographic program: flows’identifications, functions and equipment