Migros – Retailtainment


Migros Avry Center , the current site occupied by shopping center will become a new shopping, culture, leisure and meeting place. This redeployment will bring the shopping center into a new dimension with new commercial areas, a new public square connected to the village with an improved transport network. The MIGROS NEUCHATEL-FRIBOURG corporate give Go2Play mission on a first study with an analysis of trends, establishment for an attractive concept including scenographic, leisure pre-program …

For this Study, Go2Play developed following themes:

  • Inventory, study of the context
  • Study of the site’s demographic and tourist markets
  • Retailtainment and market trends
  • Establishing “personas” with experience of visiting the center
  • Establishment of attractive concept: vision, missions, formulation a specific visit experience
  • Scenographic program: flows’identifications, functions and equipment

Musée suisse du jeu

VILLARS Chocolate

New Fun Planet

Migros – Retailtainment

Events & Rinks

Abbatiale de Payerne Aera

Tourism in the Tour-de-Peilz City

OMEGA Museum

Mozart Experience Park

Mines de sel de Bex

iMove.fit – Fitness

Walibi Sud-Ouest

Vizir Center Marrakech Resort

Les 2 Alpes ski resort


CGH Residences & Spas****

Les Nids d’Hérens

Villars, discover the “Dolce Vista”!

Les Celliers de Sion

Chez Camille Bloch

Chaplin’s World