Created in 2013 in Switzerland by Pascal Jaton and Éric Barberet-Girardin, Go2Play brings together a network of experts in the field of conceptualization, construction and operation of amusement parks and cultural sites: scenographers, designers, museum curators, architects, builders, site economists, marketers, lawyers, operators, financiers and auditors.
With more than 15 years’ experience in the operation and management of projects for leading groups such as la Compagnie des Alpes and Suez, the Go2Play senior management team has a proven organisational expertise that relies on a holistic approach to your challenges. Our friendly, direct methods are a major asset in our customer relations. They allow us to prioritise engagement and efficiency, complemented by a results-oriented culture, ensuring the complete success of your project or mission.
Experts by definition,
brothers by vocation
Director and founder
For many years, Pascal Jaton worked as Swiss marketing manager for the Mazda and Lancia automotive companies. Alongside his passion for music and history, it was his intense interest in the world of entertainment that led him, in 2004, to take charge of marketing for major theme parks within the Compagnie des Alpes group.
It was then by joining the senior management of one of Europe’s leading water parks that Pascal Jaton found the scope for creativity and initiative to match his abilities and his energy. He has since extended his range by designing an indoor family theme park that will open its doors in 2018, and by getting involved in the redeployment and operation of a flagship Valais cultural and heritage site: the Abbey of St. Maurice.
Pascal Jaton wanted to place his exuberant enthusiasm and his experience at the disposal of professionals in Entertainment, Culture and Accommodation but also of project sponsors or investors by creating his own company in 2013: Go2Play.
Entertainment and management expert
Eric Barberet-Girardin joined the team of “Invincibles” at Parc Astérix in order to prepare for and contribute to its opening in 1989. His thirst for discovery and for culture then led him to launch “Edutainment” at the cultural and heritage sites of which he took charge.
In 2003, he joined the Astérix senior management team to launch the water parks business of the Compagnie des Alpes group. This began a rich and fruitful collaboration with Pascal Jaton.
For that same group he developed a major tourist project with the capacity for more than 600,000 visitors encompassing two amusement parks, an ecomuseum and a residential estate comprising 200 lodges. Eric Barberet-Girardin was then called upon to restructure the Walibi brand and to implement the “Very High Satisfaction” initiative for visitors to Walibi Sud-Ouest.
His solid expertise and extensive experience in entertainment, leisure and culture, allied to his desire to share his skills, led him to join forces with Pascal Jaton. Alongside Pascal Jaton, he places his expertise at the disposal of professionals and project sponsors in the tourist industry.
Museum expert and administrator
Michel Etter is a partner in Go2Play. He is a renowned expert in the management of major cultural projects from their design through to their completion. He has worked in Switzerland, in France and across four continents
Having been a museum director, in 2001 he established his own museum curation consultancy, Museum Développement, later Thematis – a tourism and cultural engineering agency. His achievements have been recognised with several international awards. In 2011, he also founded Destination Culture (www.destination-culture.ch), a sister company to Go2Play, but one specialising in consultancy for the management and planning of cultural sites. Michel Etter shares Pascal Jaton’s belief that the future of leisure is to be found in content and that the future of culture lies in the popularization of knowledge through entertainment. Michel Etter is a native French speaker.
Digital innovation expert
Ione Ramel is an Digital Entrepreneur and Senior Manager with demonstrated history of working in the digital sector, cultural and security industries and for international organizations, with a focus on crisis management and security. Skilled in digital innovation and transformation, marketing, communication and people management.
Particularly in digital innovation and digital transformation of processes and tools dedicated to the management, marketing and security of amusement parks, museums and touristic attractions. He is also currently designing a digital ecosystem and related tools dedicated to marketing management (SEO, e-ticketing, etc.) of museums and cultural events. Enhancing user experience (UX) and reducing costs for both, visitors and cultural actors.
More than 20 years’ experience in the conceptualization and development of amusement parks, holiday villages and hotels worldwide. Tried and tested experience!
LEISURE PROJECT EXPERT
35 years’ experience in the hotel/catering, service and entertainment sectors. A successful career working for major groups such as Disney and Accor, on both an operational and a strategic level. He is certainly a big name
ENTERTAINMENT AND HOTEL EXPERT
“A good project needs an in-depth Business Plan with an ultra-secure financial package and a suitable legal framework”. Not to mention a financial and legal expert endowed with an approach as rational as it is progressive – priceless expertise!
FINANCIAL AND LEGAL EXPERT
He provides the flavouring that your events require! As an experienced radio presenter and events management professional of more than 15 years standing, Cyril will allow you access to his address book containing more than 2000 contacts in Switzerland and in France.
More than 25 years’ experience in the press and media. A press officer who you cannot do without. His address book and special access to journalists will give you the media profile you dream of!